MOTION GRAPHICS

 

This was an Instagram Story I made while working for the University of Waterloo’s Co-operative and Experiential Education department, to be posted on the @uwaterloolife account. I mixed in some video I recorded and screen recordings with simple text animations and other motion graphic elements.

This is a set of Instagram/Snapchat Story Ads I created to help promote RBC’s Career Launch Program, a one-year program that gives recent post-secondary graduates the real-world experience they need. The ads contain a mix of motion graphics, photos, and video clips I recorded.

 
 

This is an excerpt from a set of short testimonial videos I created that display RBC Career Launch Program associates; I utilized motion graphics to help add creativity and engagement to the interview footage.

 

SOCIAL MEDIA ADS

These are examples of social media ads I created for channels such as Facebook, Instagram, LinkedIn, and Eventbrite. Some ads I created were part of targeted hiring campaigns, such as the Wealth Management ads seen above; others served as promotions for events.

FLYERS

Here, you will find flyers that were either created net-new or updated from older iterations to meet new RBC Brand Standards. These flyers were used in their respective RBC channels, in both electronic and digital form. A key component of each flyer was to keep all information organized, visually pleasing, and digestible.

LOGOS

 
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POWERPOINT DECKS

 
 
 
 

NOTE: With these PowerPoint deck galleries, each slide that I’ve created is followed by the old slide that I was responsible for updating.

These are some examples of PowerPoint decks that I was responsible for creating and updating from pre-existing PowerPoints, to both be reformatted for new RBC Brand Guidelines and for overall visual improvement.